Rich Rector's Blog

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The E-Myth Real Estate Brokerage - New Michael E. Gerber book!

During the past 5 months, I have been co-authoring a new book with Michael E. Gerber and Glenn Melton.  It will be published in March, and we are announcing it this week at the NAR Convention in New Orleans.  Here is a short video that we are using at the convention to promote it and our company. 

0 comments • Richard Rector • November 03 2010 07:14PM
Video of How to Use SmartSigns & TagManager
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As mentioned in the post before this one, we have introduced SmartSigns to the real estate industry. Realty Executives has created the Tag Manager to easily control and manage all of your tags on your signs and print. In my prior post there was a… more
Seeing Strange "Bar Codes" like this one?
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Have you been seeing these new "bar codes" recently in magazines or movie theatres? This is a new Microsoft product that our company is now using. We call them SmartTags and you can start "tagging" them with your smartphone (iPhone, BlackBerry,… more
The Short Sale, Foreclosure Blues…
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Here is a link to a video of me singing my new song: "The Short Sale, Foreclosure Blues"  I sang this at our Executive Event in Phoenix on Friday June 11th.  I think we may have a new "mantra" in the last verse!   more
RIS Media Leadership Conference gets down to business!
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I am just leaving the RIS Media Leadership conference in Rye, NY. It was the first one I have attended, but I have been to many real estate conferences before. This was refreshing in that the presenters and the attendees all just rolled up their… more
How many "Ghosts" do you have on FaceBook?
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This really freaked me out the other day… I was on Facebook and up popped a photo of a "friend" and it said "Reconnect with him" under his photo. This is a normal occurance on Facebook, except the person whose photo popped up happened to have died… more
Amazing Diversity Within Our System
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While visiting some of our franchises in California a couple of weeks ago, it struck me that our owners come from many different parts of the world. I am proud that our company has such diversity, even just in one state! Here is a list of countries… more
Buyers think $401, 298 is LESS than $400, 000!
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According to a recent study by Cornell University, consumers think "precise" numbers are smaller than ones that end in zeros! People in the study consistently judged $510, 000 to be higher than $511, 534, and they saw $400, 000 as "considerably" higher… more
Wow, real estate in Paris is really expensive!!!
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I just returned from a trip to Paris and Barcelona. I was truly amazed at the polarity of prices in big cities like that. One example of the high side: 135 square meter apartment in Paris = 1, 750, 000 Euro. That is the same as 1453 square feet at $2… more
How is NAR advertising affecting your quality of life???
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At our REALTY EXECUTIVES Summit meeting recently, one of our top producing agents expressed upset at the NAR for running commercials that depict Realtors as available 24/7. This was during one of our sessions titled "Life Balance. " The TV spot in… more